Art director Than Saffel provides a look at the DNA behind our Fall 2020 seasonal catalog cover.
“I believe that there is something in you that strives for order, and within that order, there’s a certain kind of mishmoshy confusion, and you bring this mishmoshy confusion, if you succeed, into some kind of order. There’s an element of control, and there’s also an element that just happens—if you’re very lucky.”
As WVU Press’s art director and lone production designer, I stay busy cranking out covers, interiors, galleys, ads, posters, signs, catalogs, social media imagery, and more. Most of the press’s visual sensibility originates with materials I create (or, in the case of Deesha Philyaw’s cover shown here, commission).