Diana Mazzella, one of many publishing professionals at our university who works for units other than WVU Press, is editor at West Virginia University Magazine. In this guest post, she describes the impact of the global health emergency on her work.
In 2014 when I became managing editor of West Virginia University Magazine, I didn’t really know what we’d achieve. I just knew we needed to make goals, meet targets, and advance, advance, advance.
When the pandemic struck, the magazine was as ready as it was going to be to meet this challenge after years of our staff making plans for an online future.
We hadn’t prepared for all of this, of course, and it affected us like everyone else: cuts and losses and uncertainty. We had been preparing for years to meet our digital-native audience where they were. And now we were all-digital much sooner than we had imagined.Read More »